Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.
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Overall index points · Published 12 August 2026Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
39 resources
WhitepapersHow to build a measurement framework for an automotive brand or model campaign: seven steps, a worked example and a pre-launch checklist.
Summary of our September client webinar with ITV. Sport out-performed every other TV genre for driving response to car brands, but sponsorship builds value over time rather than acting as a direct sales channel.
EV reportsGermany, France and the UK improved as more buyers researched electric vehicles. Affordability still separates interest from readiness.
Recap of our 25 June webinar on AI visibility, with findings from our client survey on AI readiness, leadership and what car buyers expect from AI answers.
Case studiesCombining App Science audience targeting with Sophus3’s automotive attribution gives teams a clearer view of post-exposure engagement.
Neel Desor of What Car?, marketing leader Richard Hughes and Sophus3 lead analyst Sam Robson on the role of the brand website. Ten practical points from the panel.
Case studiesZapmap’s product team wanted analytics it could act on. Sophus3 agreed the business goals first, repaired and validated the app tracking, then built Looker Studio reporting around the decisions the team makes.
Why click-based attribution undervalues the brand and model activity that creates future demand, and how Auto Match links streamed TV with what car buyers do next.
Case studiesAuto Match links ITVX streamed-TV exposure with what in-market car buyers do next. Twelve months in, more than ten manufacturers have used it, and viewers are 181% more likely to visit the advertiser’s site.
EV reportsThe Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.
Market analysisResearch with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Stock locators, audience quality, EV demand, Chinese brands and mobility services: what our 2025 webinar data showed about a market where supply again exceeded demand.
Sophus3’s insight team tours the latest products and digital innovations at the 2024 Mondial de l’Auto in Paris.
Why a smooth checkout is only one part of a successful car-buying experience.
EV reportsOverview After a dismal start to 2024—with the measurement of EV readiness falling dramatically in the big 5 markets during the first quarter—there were signs of recovery during.
Sam Robson on the growth of Chinese car brands’ digital market share in Europe, their EV price advantage and the markets where they are most active.
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
EV reportsOverview The first quarter of 2024 saw the largest decline in the measurement of EV readiness in the Big 5 European markets recorded since Sophus3 commenced publication of the EV.
Our 2024 webinar on engagement, ecommerce readiness, EV demand and the growing digital presence of Chinese brands.
Market analysisSophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
EV reportsOverview At the end of the last quarter we made some changes to the methodology by which we calculate elements of the EV Index. We detail the refinements below which are intended.
Market analysisChinese brands entering Europe are facing a familiar challenge in mature automotive markets: what to call their cars. The majority are resorting to the reliable, if forgettable.
Videos & sessionsView Sophus3’s Head of Insight, Patrick Fuller, says prioritising customer experience is key to car brands making a success of their ecommerce channels. Transcript: “As the car.
Videos & sessionsView Scott Gairns describes the assistance that the Ecommerce Readiness Index provides to car brands developing direct-to-consumer retail channels. Transcript: “The car industry.
Market analysisView Are Chinese Brands Becoming More Digita In this latest episode from Sophus3’s Automotive Digital Summit 2023 we share unique research and insight into the digital strategies.
Videos & sessionsView Video: Which markets are growing in digital? In this latest extract from Sophus3’s Automotive Digital Summit 2023 Scott Gairns examines the differences in car-buyer interest.
WhitepapersSophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
Videos & sessionsView Video: Sophus3 Digital Automotive Summit 2023 Car brands are approaching ecommerce in different ways, but what does the data tell us about best practice? In this 10-minute.
Market analysisThe second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.
Market analysisTuesday 7th June 2022 | The second video in our 2022 Automotive Summit focuses on ecommerce, direct from the state-of-the-art virtual showroom facility at Volkswagen Group’s UK.
WhitepapersDownload the Digital Car Buyer in Numbers 2022 Thursday 31st March 2022 | Sophus3 today releases the 2022 edition of our annual review of the automotive sector’s digital, campaign.
Market analysisEurope’s car brands are sleep-walking into historic levels of marketing inefficiency The latest analysis from automotive digital specialists Sophus3 suggests car brands are using.
Videos & sessionsSophus3 Quarterly Insights Event Q4: What automotive can learn from other sectors In this edition we talk with Marketing Strategist DeLu Jackson who spent many years in the US car.
WhitepapersSophus3 Briefing paper – July 2021 Maintaining digital analytics for car brands within new privacy and consent frameworks What is happening? A combination of changes is upending.
A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.
Watch the 2021 summit recording alongside the accompanying whitepaper on automotive ecommerce. Historical session.
Sophus3’s annual review of the digital automotive year: how Covid-19 changed website traffic, devices, advertising and registrations in 2020, and the outlook for 2021.
Explore how eDataXchange automotive digital competitor benchmarking, analytics and attribution help teams improve demand, customer journeys and marketing outcomes.
Talk to Sophus3 about eDataXchange, automotive analytics, media measurement, AI visibility or market entry.
