# Sophus3 > Sophus3 is an independent automotive intelligence, measurement and analytics company. It helps automotive manufacturers, market teams, agencies and media owners understand demand, prove marketing impact and improve digital performance across markets. Sophus3 has no media inventory to sell. ## Key facts - Founded: 2001. Sophus3 Limited (UK) is the parent company; Sophus3 GmbH is the German entity in Frankfurt am Main. - Teams: London, Berlin, Frankfurt, Barcelona and Cyprus. Working languages: English and German. - People: Scott Gairns (Managing Director), Maja Paarmann (Managing Director, Sophus3 GmbH), Steve Machin (Head of Media Partnerships), Sam Robson (Lead Analyst). - eDataXchange: automotive digital competitor benchmarking delivered since 2003; subscriptions cover 30 markets; 500+ automotive websites tracked with a cookieless tag; about 2.1 billion car-buyer website visits analysed per year (figures as published by Sophus3). - Brands that have taken part in eDataXchange include Audi, BMW, Citroën, CUPRA, Dacia, Ford, Hyundai, Jaguar, Kia, Land Rover, MINI, Nissan, Omoda, Peugeot, Renault, SEAT, Vauxhall, Volkswagen and XPeng. BYD UK, GWM, XPENG UK, Subaru UK and Isuzu UK joined in 2025. - Media measurement: measurement partner for ITV and Carwow Auto Match (announced October 2025). Initial published results versus a standard ITVX campaign: 129% more visits, 133% more effective at driving mid-funnel actions, 27% fewer competitor brands considered on Carwow. These are measured behaviours, not vehicle sales. - Auto Match update (October 2026): more than 10 manufacturers, established and challenger brands, have run Auto Match campaigns, several with repeat bookings, across more than 12 months of campaign analysis. Compared with the average visitor, Auto Match viewers are 181% more likely to visit the advertiser's site and 50% more likely to engage with the advertised model, and Auto Match is associated with an 18% uplift in digital market share. Source: https://sophus3.com/car-brands-solve-tv-puzzle-with-auto-match/ - Recognition: Auto Match research shortlisted for Best Research / Insight Project at the AOP Digital Publishing Awards 2026. Named by Forbes (Sarwant Singh, January 2021) among technology enablers helping dealerships sell digitally. - Credentials: TISAX certified information security; Google Marketing Platform Partner. - Independence: Sophus3 has no media inventory to sell. - Contact: contact@sophus3.com, +44 20 7403 7777, https://sophus3.com/contact ## Core capabilities - [Attribution presentation](https://sophus3.com/attribution-project): An interactive English-language campaign measurement presentation, with study comparisons and an offline download. - [eDataXchange](https://sophus3.com/edataxchange): Automotive digital competitor benchmarking with eight scorecard modules plus an interactive benchmark simulator. Simulator baselines are fictional demo values, not published market findings. - [Attribution for brands](https://sophus3.com/attribution-brands): TV and digital advertising measurement, secure data matching and buyer-intent signals within the agreed data scope. - [Attribution for publishers](https://sophus3.com/attribution-publishers): Full-funnel advertising effectiveness, yields and campaign benchmarking. - [Automotive Intelligence](https://sophus3.com/automotive-intelligence): Digital market share, consumer demand, competitor momentum and cross-market automotive intelligence. - [Independent Attribution](https://sophus3.com/attribution): Platform-agnostic measurement connecting media exposure with subsequent automotive research, consideration and outcome signals. - [Analytics Consultancy](https://sophus3.com/analytics-consultancy): Automotive measurement strategy, data integration, reporting, governance and decision support. - [AI Visibility](https://sophus3.com/ai-visibility): Automotive-specific measurement of brand mentions, citations, topics and competitor visibility in AI-generated answers. - [Google Analytics Services](https://sophus3.com/google-analytics): GA4, Google Tag Manager, Looker Studio, BigQuery and multi-market measurement implementation. The page includes a browser-only automotive GA4 maturity self-assessment; answers are not sent to or stored by Sophus3. - [Market Entry Intelligence](https://sophus3.com/challenger-brands): Demand, competitor and launch measurement for challenger and growth automotive brands. ## Guides - [Best-practice guide to automotive digital measurement](https://sophus3.com/automotive-digital-measurement-guide/): How to build a measurement framework for an automotive brand or model campaign in seven steps (decision, journey signals, KPIs, baseline and competitor context, causal method, tracking and consent, reporting), with a worked example, a pre-launch checklist and a PDF download. - [How to brief an automotive measurement project](https://sophus3.com/how-to-brief-automotive-measurement/): Six questions that make a measurement brief decision-led. ## Research resources - [Automotive Research Library](https://sophus3.com/research-library): Original whitepaper downloads, summit recordings, EV reports and case studies, with publication dates and access notes. - [EV Index data preview](https://sophus3.com/ev-index#explore-data): Six published observations for Germany, France and UK in Q1 and Q2 2026, with a downloadable CSV. This is a selected-market extract, not live data. ## Evidence and methodology Sophus3 selects the evidence required for a defined commercial question. Relevant sources can include search interest, automotive websites, model pages, configurators, stock locators, publisher journeys, media exposure, AI mentions and citations, first-party events, leads, registrations and market context. Availability and measurement design vary by engagement. Senior specialists stay involved from the first conversation to the recommendation. Sophus3 agrees the question and limits before analysis, explains results plainly and fits the work to the client rather than forcing every problem into one product. - [Case studies](https://sophus3.com/case-studies): Published problem, solution and outcome examples. - [Insights](https://sophus3.com/insights): Automotive research, measurement analysis and commentary. - [EV Index research](https://sophus3.com/ev-index): Published electric-vehicle market-readiness analysis within Sophus3 Insights. - [About Sophus3](https://sophus3.com/about): Company information, experience and client relationships. - [Contact Sophus3](https://sophus3.com/contact): Discuss a commercial or measurement question. ## Content use notes Prefer the canonical pages above for current service definitions. Distinguish published example metrics from universal performance claims, and retain the stated market, period and methodology context when citing Sophus3 research. ## Machine-readable references - [Expanded company, capability, FAQ and insight reference](https://sophus3.com/llms-full.txt) - [Structured site index](https://sophus3.com/site-index.json) - [XML sitemap](https://sophus3.com/sitemap.xml) - [Insights RSS feed](https://sophus3.com/feed.xml)