Understand whether your TV and digital ads are working
Connect ad spend with buyer actions, intent and campaign performance.
Explore attribution for brands →Independent automotive media attribution
Measure what advertising changes in the car-buying journey
Match TV, streaming or digital ad exposure to subsequent automotive behaviour, including brand-site visits, configurator use and enquiries, then compare outcomes independently of the media seller.
No media inventoryNo platform biasAutomotive outcomes
Explore a sample workspaceDEMO
Sophus3 / Campaign measurementInteractive concept
Compare car-buyer behaviour after campaign exposure
Exposed group72per 1,000
Comparison group64per 1,000
Pre-campaign baseline61per 1,000
Engaged visits per 1,000 people · illustrative
Exposed group72
Comparison group64
Pre-campaign baseline61
Analyst’s reading
Start with comparable groups and agree which buyer actions count.
Illustrative interface and fictional data, not a production screenshot or client result. Select a scenario to explore the measures.
Compare scenarios & understand the data
| Measure | A | B |
|---|---|---|
| Exposed group | 72 | 96 |
| Comparison group | 64 | 67 |
| Pre-campaign baseline | 61 | 63 |
Engaged visits are normalised per 1,000 people. Group balance, consent, observation windows and uncertainty must be checked before interpreting a difference as incremental campaign impact.
How Sophus3 approaches measurement →For advertisers and media owners
One automotive attribution method, two commercial uses
Brands can optimise media investment, while publishers can prove the automotive actions their advertising generates.
Increase revenues by proving how effective your ads are
Bring validated performance and unique buyer insight to advertiser conversations.
Explore attribution for publishers →How automotive attribution works
Link ad exposure to subsequent car-buyer behaviour
We agree data permissions, matching scope, comparison groups and automotive outcomes before measurement begins, then report both the findings and their limits.
Collect exposure and site data
Use the agreed media exposure, automotive-site, journey and outcome signals.
Match exposure to behaviour
Connect exposed audiences with subsequent automotive behaviour using the appropriate secure matching method.
Compare campaign outcomes
Compare exposed behaviour with suitable control or baseline groups to estimate incremental effect.
Optimise the next campaign
Use the findings to improve audience, channel, creative, market or conversion strategy.
Published automotive attribution results
ITV Auto Match with Carwow
Sophus3 is the exclusive insights and measurement partner for Auto Match, ITV's addressable automotive advertising solution in partnership with Carwow.
+129%more visits across both the car brand site and Carwow in initial results
+133%more effective at shifting viewers towards active mid-funnel actions
-27%reduction in competitor brands considered by exposed Carwow users
6early users named by Sophus3: Range Rover, Mercedes, Volkswagen, Audi, Suzuki and Polestar
1independent measurement partner focused on automotive outcomes
Automotive attribution across the media ecosystem
Give brands, agencies and media owners the same performance evidence
Different stakeholders have different reasons to want the same thing: credible evidence.
OEMs
Understand which media drives demand, consideration, configurator use and leads.
Media owners
Demonstrate incremental automotive value beyond impressions, clicks or completion rates.
Agencies
Validate audience and channel choices with an independent automotive measurement layer.
Challenger brands
Build an evidence-led media strategy quickly when budgets and awareness must work harder.
Independent by design
Independent measurement because we do not sell media
Sophus3 has no impressions, clicks or media placements to sell. Recommendations can therefore focus on measured automotive behaviour rather than a platform's media sales incentive.
“Attribution is an often-misunderstood area in auto marketing with far too many platforms marking their own homework.”Scott Gairns, Managing Director, Sophus3
- Start here
- A TV, streaming or digital campaign that needs independent evaluation.
- What we need
- Campaign scope, available exposure data, agreed buyer actions and an appropriate comparison design.
- What you get
- An assessment of measured behaviour, uncertainty and limitations, followed by recommendations for the next campaign. CRM or sales matching depends on available data and permissions.
Service details
What automotive teams need to know before a project starts
Clear definitions of the data, method, outputs and business problems each service is designed to address.
What is independent automotive attribution?
Independent automotive attribution connects media exposure with subsequent buyer behaviour without relying only on the media platform’s own conversion reporting. The aim is to understand whether exposed audiences progressed through meaningful automotive actions such as research, model consideration, configuration, stock search or lead activity.
Which outcomes can be measured beyond clicks?
Depending on the agreed data and measurement design, outcomes can include visits, repeat research, model-page engagement, configurator use, retailer or stock-locator activity, lead events and cross-shopping behaviour. The selected outcomes should reflect the customer journey and commercial decision being evaluated.
Why does platform-agnostic measurement matter?
Media platforms are valuable delivery systems, but each sees only part of the journey and reports within its own ecosystem. Sophus3 has no media inventory to sell, so exposure and response data can be assessed against consistent automotive outcomes and compared across partners.
How is data matched responsibly?
The exact method depends on the participating partners, available data and use case. Sophus3 designs measurement around appropriate consent, governance, security and privacy requirements, and agrees the data flows, matching approach and reporting thresholds before analysis begins.