Auto Match links ITVX streamed-TV exposure with what in-market car buyers do next on brand websites and Carwow. More than ten manufacturers used it in its first year.
10+ manufacturers12 months of campaignsModel engagement
01Challenge
Show what in-market car buyers do after seeing an addressable TV ad, not just how many saw it.
02Approach
Match Carwow in-market buyers with registered ITVX users, target them on ITVX, then measure visits, model engagement and digital market share.
03Outcome
Viewers were 181% more likely to visit the advertiser’s site and 50% more likely to engage with the advertised model, with an 18% uplift in digital market share.
Evidence noteAuto Match viewers compared with the average visitor across more than 12 months of campaigns (October 2026). Measured behaviour, not vehicle sales.
Show how automotive media shapes the buying journey
Research across major automotive publishers examined how editorial content contributes to vehicle consideration, including differences between EV and ICE shoppers.
Journey interactionsEV vs ICEPublisher influence
01Challenge
Understand where automotive editorial content influences the purchase journey.
02Approach
Analyse millions of interactions across publishing and automotive environments, including EV and ICE shopping behaviour.
03Outcome
The research supports engaging buyers earlier, including when they are first considering a powertrain.
Evidence noteResearch finding from the 2025 publication. This is a journey-research result, not a campaign conversion rate.
Transform lead performance across markets with digital training
Sophus3 used real automotive data, online learning and coached workshops to build a more consistent digital approach across leadership, functions and markets.
20 marketsLeadership + marketingCoached workshops
01Challenge
Build a consistent approach across leadership, functions and markets.
02Approach
Combine real-world data, online learning and coached workshops, involving everyone from CEOs to marketing teams.
03Outcome
A whole-team programme designed to reduce silos and help markets apply digital best practice.
Client confidentialityThe European automotive brand is anonymised. Programme scope and delivery details come from Sophus3’s published digital transformation case study.
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+181%more likely to visit the advertiser’s site
