Car brands are approaching ecommerce in different ways, but what does the data tell us about best practice? In this 10-minute video, the Sophus3 team draws on millions of consumer interactions across hundreds of automotive brand sites in Europe to reveal:
- Which ecommerce strategies are working
- Why car brands need to rethink engagement
- Latest digital trends for EVs
- How website analytics can drive performance
Our video is accompanied by our annual white paper on the automotive digital landscape, Digital Car Buyer in Numbers 2023.
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Contact the Sophus3 team for the report, recording or a discussion of how these findings relate to your current market.
Originally published by Sophus3 on 2023-03-21. Historical figures retain their original reporting period. Migrated from the Sophus3 research archive on 13 October 2026.
