Automotive research library

Research from competitor benchmarks, measurement and car-buyer data

Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.

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Published research · Q2 2026

Compare published EV readiness across selected European markets

76Germany70France67UK

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Overall index points · Published 12 August 2026
Research formats

Webinars, whitepapers, EV reports, videos and case studies

Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.

6 resources · Whitepapers

Whitepapers

Measurement ·

Best-practice guide to automotive digital measurement

How to build a measurement framework for an automotive brand or model campaign: seven steps, a worked example and a pre-launch checklist.

Whitepapers

Customer experience ·

Digital Car Buyer in Numbers 2023

Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.

Whitepapers

Research ·

White paper: Digital Car Buyer in Numbers 2022

Download the Digital Car Buyer in Numbers 2022 Thursday 31st March 2022 | Sophus3 today releases the 2022 edition of our annual review of the automotive sector’s digital, campaign.

Whitepapers

Research ·

How to navigate privacy without compromising your analytics

Sophus3 Briefing paper – July 2021 Maintaining digital analytics for car brands within new privacy and consent frameworks What is happening? A combination of changes is upending.

SOPHUS3 / RESEARCH ARCHIVERethinking car buying in the ecommerce age2021
Whitepapers

Customer experience ·

Rethinking car buying in the ecommerce age

A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.

Download the PDF ↓Hosted by Sophus3 · Historical reportRead the research guide →
SOPHUS3 / RESEARCH ARCHIVEThe Digital Car Buyer in Numbers 20212021
Whitepapers

Digital benchmarking ·

The Digital Car Buyer in Numbers 2021

Sophus3’s annual review of the digital automotive year: how Covid-19 changed website traffic, devices, advertising and registrations in 2020, and the outlook for 2021.

Download the PDF ↓Hosted by Sophus3 · Historical reportRead the research guide →
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