The takeaway

Global brands trust Sophus3 with multi-market programmes because the work starts from each market’s own data, not from generic concepts.

20 markets

One 12-month programme with 250 participants, from senior leadership to market marketing teams.

In this insightThe briefWhy a data specialist ran itScaleHow the programme workedWhat it was designed to leave behindWhy global brands trust Sophus3 with programmes like thisClient confidentiality

The brief

A leading European car brand asked Sophus3 to help it move to ecommerce across 20 European markets. The aim was permanent capability, not a one-off training course: a shared evidence base and a common language that would break down silos between leadership, central functions and the markets, and improve marketing performance.

Programme summary: 12 months, 20 European markets and 250 participants, delivered in six steps from market assessment and competitor benchmarking to embedding new processes
The programme at a glance. Source: Sophus3.

Why a data specialist ran it

Generic digital training talks in concepts. This programme used each market’s own performance data, benchmarked against its competitors, so every discussion started from facts the teams recognised. A market that could see where it was losing ground to a named competitor did not need to be persuaded that change was necessary.

Scale

  • 12 months from first assessment to new ways of working.
  • 20 European markets, each with different capabilities, processes and barriers.
  • 250 participants, from CEOs and senior leadership to market marketing teams.

How the programme worked

  • Assess each market. Map current capabilities, processes and the barriers to ecommerce in every country.
  • Benchmark against competitors. Show each market where its digital performance stood against the brands it competes with.
  • Align leadership. Agree the desired future state at the top, so markets receive one consistent direction.
  • Learn and coach. Combine tailored online learning with coached workshops built around each market’s challenges.
  • Plan as a market team. Systemic market-team sessions turn the learning into practical, owned plans.
  • Embed. Transition the new processes into day-to-day ways of working, so the change outlasts the programme.

What it was designed to leave behind

A common language and shared evidence across leadership, functions and markets; market plans built on each market’s own data; and new processes running in day-to-day work rather than sitting in a training deck.

Why global brands trust Sophus3 with programmes like this

  • Automotive depth. Sophus3 has worked with car brands online since 2001 and has run eDataXchange benchmarking since 2003, tracking more than 500 automotive websites across 30 markets.
  • Security that procurement recognises. Sophus3 is assessed under TISAX, the automotive industry’s own information-security framework.
  • Senior people throughout. The specialists who design the programme deliver it, in English and German.
  • Independence. Sophus3 is independent of media owners and agencies, so recommendations follow the evidence.

Client confidentiality

The brand is anonymised. Programme scope and delivery details come from Sophus3’s published case study; individual market results are confidential.

Planning a multi-market capability programme? Talk to Sophus3.

Based on Sophus3’s published digital transformation case study. The client is anonymised.