Case studiesSabio: connecting streamed-TV audiences with automotive behaviour
Combining App Science audience targeting with Sophus3’s automotive attribution gives teams a clearer view of post-exposure engagement.
Automotive research library
Published research · Q2 2026Research from competitor benchmarks, measurement and car-buyer data
Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.
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Overall index points · Published 12 August 2026Research formats
Webinars, whitepapers, EV reports, videos and case studies
Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
3 resources · Case studies
Case studies
Case studiesZapmap: app analytics built around the product team’s questions
Zapmap’s product team wanted analytics it could act on. Sophus3 agreed the business goals first, repaired and validated the app tracking, then built Looker Studio reporting around the decisions the team makes.
Case studiesITV × Carwow: measuring what car buyers do after a TV ad
Auto Match links ITVX streamed-TV exposure with what in-market car buyers do next. Twelve months in, more than ten manufacturers have used it, and viewers are 181% more likely to visit the advertiser’s site.
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