Getting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.
Automotive research library
Published research · Q2 2026Research from competitor benchmarks, measurement and car-buyer data
Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.
Explore the library ↓Compare published EV readiness across selected European markets
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Overall index points · Published 12 August 2026Research formats
Webinars, whitepapers, EV reports, videos and case studies
Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
11 resources · Videos & sessions
Video: Chinese brands expand their digital footprint in Europe
Sam Robson on the growth of Chinese car brands’ digital market share in Europe, their EV price advantage and the markets where they are most active.
The transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
Using data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
Roadblocks to EV adoption: beyond consumer interest
A Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
Videos & sessionsVideo: Is the marketing funnel destroying customer experience?
View Sophus3’s Head of Insight, Patrick Fuller, says prioritising customer experience is key to car brands making a success of their ecommerce channels. Transcript: “As the car.
Videos & sessionsVideo: Is your market ready for auto ecommerce?
View Scott Gairns describes the assistance that the Ecommerce Readiness Index provides to car brands developing direct-to-consumer retail channels. Transcript: “The car industry.
Videos & sessionsVideo: Which automotive markets are growing in digital?
View Video: Which markets are growing in digital? In this latest extract from Sophus3’s Automotive Digital Summit 2023 Scott Gairns examines the differences in car-buyer interest.
Videos & sessionsVideo: What works best in automotive ecommerce?
View Video: Sophus3 Digital Automotive Summit 2023 Car brands are approaching ecommerce in different ways, but what does the data tell us about best practice? In this 10-minute.
Videos & sessionsWhat automotive can learn from other sectors in digital
Sophus3 Quarterly Insights Event Q4: What automotive can learn from other sectors In this edition we talk with Marketing Strategist DeLu Jackson who spent many years in the US car.
SOPHUS3 / RESEARCH ARCHIVEAutomotive Digital Summit 2021: Rethinking car buying2021
Videos & sessions▶Automotive Digital Summit 2021: Rethinking car buying
Watch the 2021 summit recording alongside the accompanying whitepaper on automotive ecommerce. Historical session.
Apply the research
Use the same data and methods on your own automotive business questions
Explore how eDataXchange automotive digital competitor benchmarking, analytics and attribution help teams improve demand, customer journeys and marketing outcomes.