Scott Gairns
Managing Director, Sophus3Leads Sophus3 and its work with manufacturers and retailers on turning fragmented customer data into decisions. Presents Sophus3's market research at client events and summits.
About Sophus3
Automotive data specialists since 2001
We help automotive brands benchmark digital competitors, improve analytics, measure advertising impact and understand how car buyers move through digital journeys.
Automotive specialistIndependentTISAX-assessed
Long-term automotive partnerships
Specialists who already understand your markets and data
Long client relationships mean we remember the last launch, reporting model, market issue and measurement decision, so the next project starts with context rather than discovery from scratch.
Start with a better briefOur role today
Automotive specialists who stay involved in the work
You work with specialists who understand your markets, remember the context and stay involved. We agree the question before the analysis, explain what the evidence can support, and discuss what your team should do next.
TISAX assessment against the automotive industry’s shared information-security framework, helping clients work with a supplier whose controls have been independently assessed
Google Marketing Platform Partner, giving clients specialist Analytics expertise for complex implementations
If the result is inconclusive, we say so. If it challenges the original brief, we talk it through.How we work with clients
- 25 years
- working with car brands online, since 2001
- 500+
- automotive websites tracked for benchmarking
- 30 markets
- covered by eDataXchange subscriptions
- 10+
- manufacturers measured with Auto Match in its first year
People
Senior specialists, not account layers
You work directly with the people who design the measurement and interpret the results.
Maja Paarmann
Managing Director, Sophus3 GmbHLeads Sophus3 GmbH, the company's German entity in Frankfurt.
Steve Machin
Head of Media PartnershipsLeads partnerships with broadcasters and publishers, including Sophus3's role as measurement partner for ITV's Auto Match.
Sam Robson
Lead AnalystLead analyst on Sophus3's Auto Match measurement and a regular presenter at Sophus3 client webinars.
What we have built
Solutions car brands have used since 2001
From live chat on brand websites to benchmarking, TV attribution and AI visibility: the tools and services automotive teams have put to work.
- Customer engagement
- Benchmarking
- Attribution
- AI visibility
- 2001
Customer engagement Proactive chat on car brand websites
Sophus3 starts out helping car brands talk to online shoppers, with proactive chat and digital customer engagement on manufacturer websites.
- 2003
Benchmarking eDataXchange: car brands benchmark against each other
Manufacturers start sharing anonymised website data through Sophus3, so each brand can compare its digital performance with named competitors. The same tag later supports cross-brand journey analysis and links web behaviour with sales.
500+automotive websites tracked today
Find out more - 2016–20
Customer engagement Live Chat Video for brands and retailers
Product experts give live vehicle tours, demonstrations and answers by video, on the brand's own website. Use widened when showrooms closed during Covid.
Find out more - 2022
Benchmarking Ecommerce benchmarking
Sophus3 adds benchmarking for automotive ecommerce as brands start selling cars online, so each can see how its buying journey compares.
Find out more - 2024
AI visibility AI visibility measurement
Sophus3 starts measuring how car brands and models appear in AI assistants' answers, and compares that visibility with each brand's share of real digital demand.
Find out more - 2025
Benchmarking Chinese brands join eDataXchange
BYD UK, Great Wall Motor and XPENG UK join eDataXchange, alongside Subaru UK and Isuzu UK. New entrants now benchmark against the established manufacturers they compete with.
Find out more
- 2025
Attribution TV attribution with ITV and Carwow
ITV names Sophus3 measurement partner for Auto Match. For the first time, brands see what ITVX viewers did next on their websites and on Carwow: visits, configurations and test drive requests.
+129%more visits in the first published campaign comparison
Find out more - 2026
Attribution Auto Match scales across the market
More than ten manufacturers run Auto Match campaigns in the first 12 months, several booking repeats. The research is shortlisted at the AOP Digital Publishing Awards, and Sophus3 adds streamed-TV measurement with Sabio.
10+manufacturers in 12 months
Find out more
