Our advice to auto brands who want to improve their AI search strategy has always been the same: ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ถ๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ.
Many brands are tracking AI in the wrong way, which means they have an incomplete understanding of how their brand performs.
This ๐๐ป๐ฎ๐ฝ๐๐ต๐ผ๐ ๐ผ๐ณ ๐ฑ๐ฎ๐๐ฎ ๐ณ๐ฟ๐ผ๐บ ๐ผ๐๐ฟ ๐๐ ๐๐๐๐ผ ๐ฉ๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ผ๐ผ๐น focuses on one of Europeโs biggest auto brands across three major markets, the UK, Germany and France. For the important topic of โfinanceโ, the brand leads the market, getting a brand mention in more than 40% of relevant AI search responses.
So far so good.
However, ๐ณ๐ผ๐ฟ ๐ผ๐๐ต๐ฒ๐ฟ ๐ธ๐ฒ๐ ๐๐ผ๐ฝ๐ถ๐ฐ๐, ๐๐๐ฐ๐ต ๐ฎ๐ โ๐๐ฉโ ๐ผ๐ฟ โ๐ฎ๐ณ๐๐ฒ๐ฟ๐๐ฎ๐น๐ฒ๐โ, ๐๐ต๐ฒ ๐ฝ๐ถ๐ฐ๐๐๐ฟ๐ฒ ๐ถ๐ ๐ณ๐ฎ๐ฟ ๐น๐ฒ๐๐ ๐ฟ๐ผ๐๐, with below-market performances that mean the brand is not nearly as visible as it should be. In fact, this brand is 43% behind the best-in-class brand for EVs and 56% behind for aftersales. As we know, if your brand is being ignored by AI, then it may well be ๐ถ๐ป๐๐ถ๐๐ถ๐ฏ๐น๐ฒ ๐๐ผ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐.
Drawing on 20 years of auto-specific experience, our analysts constantly track brands in the big European markets across a range of large language models. Unlike generic AI visibility solutions, the Sophus3 benchmarking tool is designed by and for the auto industry.
For details of ๐ต๐ผ๐ ๐๐ผ๐๐ฟ ๐ฎ๐๐๐ผ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ต๐ฎ๐ ๐ฏ๐ฒ๐ฒ๐ป ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ถ๐ป๐ด, please contact richard.smith@sophus3.com
