A live, interactive session on Thursday 26 November 2026 at 11:00 GMT. The Sophus3 team shares 12 months of eDataXchange evidence and what it could mean for automotive digital in 2027.
Thursday 26 November 2026, 11:00 GMT | Live online session
Join us for a deep dive into the latest automotive digital trends and exclusive insights into online marketing best practice for 2027.
The Sophus3 team, led by Managing Director Scott Gairns, with Lead Analyst Sam Robson, Head of Insight Patrick Fuller and Chief Coach Tania Hodgkinson, will share data from the past 12 months and explain what it could mean for the coming year.
What we will explore
Using eDataXchange, Sophus3’s automotive digital competitor benchmarking platform, the team will look at four questions.
What changed in 2026?
We draw on our data to analyse the evidence and the emerging trends.
How should the traditional car brand website evolve?
How to use accumulated knowledge to shape the customer experience.
How are disruptor competitors winning?
Chinese brands and new ways of harnessing digital.
How will we know what’s working, and how do we get there?
Rethinking marketing performance with a fresh approach to analytics and data.
Bring your questions
The session is interactive, with time to explore your own thoughts and questions with the Sophus3 panel.
Register
Register for the webinar and we will send you the joining details.
