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Overall index points · Published 12 August 2026Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
7 resources · Webinars & events
Summary of our September client webinar with ITV. Sport out-performed every other TV genre for driving response to car brands, but sponsorship builds value over time rather than acting as a direct sales channel.
Recap of our 25 June webinar on AI visibility, with findings from our client survey on AI readiness, leadership and what car buyers expect from AI answers.
Neel Desor of What Car?, marketing leader Richard Hughes and Sophus3 lead analyst Sam Robson on the role of the brand website. Ten practical points from the panel.
Why click-based attribution undervalues the brand and model activity that creates future demand, and how Auto Match links streamed TV with what car buyers do next.
Stock locators, audience quality, EV demand, Chinese brands and mobility services: what our 2025 webinar data showed about a market where supply again exceeded demand.
Sophus3’s insight team tours the latest products and digital innovations at the 2024 Mondial de l’Auto in Paris.
Our 2024 webinar on engagement, ecommerce readiness, EV demand and the growing digital presence of Chinese brands.
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