Market analysisDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Automotive research library
Published research · Q2 2026Research from competitor benchmarks, measurement and car-buyer data
Explore eDataXchange automotive digital competitor benchmarking, EV Index reports, media attribution, OEM analytics and customer-journey research.
Explore the library ↓Compare published EV readiness across selected European markets
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Overall index points · Published 12 August 2026Research formats
Webinars, whitepapers, EV reports, videos and case studies
Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
7 resources · Market analysis
Market analysis
Market analysisThe Long March: Chinese car brands in Europe
Sophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
Market analysisQuiz: Can you match these Chinese brands with their models?
Chinese brands entering Europe are facing a familiar challenge in mature automotive markets: what to call their cars. The majority are resorting to the reliable, if forgettable.
Market analysisVideo: What are the digital capabilities of the Chinese car brands entering Europe?
View Are Chinese Brands Becoming More Digita In this latest episode from Sophus3’s Automotive Digital Summit 2023 we share unique research and insight into the digital strategies.
Market analysisHow digital were Chinese challenger brands?
The second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.
Market analysisHow to put the ‘human’ into auto ecommerce
Tuesday 7th June 2022 | The second video in our 2022 Automotive Summit focuses on ecommerce, direct from the state-of-the-art virtual showroom facility at Volkswagen Group’s UK.
Market analysisEurope’s car brands are sleep-walking into historic levels of marketing inefficiency
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency The latest analysis from automotive digital specialists Sophus3 suggests car brands are using.
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