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Overall index points · Published 12 August 2026Newest first. Original publications, webinar summaries and recordings alongside concise reading guides. Historical reports keep their publication dates; their findings describe that period.
6 resources · Whitepapers
WhitepapersHow to build a measurement framework for an automotive brand or model campaign: seven steps, a worked example and a pre-launch checklist.
WhitepapersSophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
WhitepapersDownload the Digital Car Buyer in Numbers 2022 Thursday 31st March 2022 | Sophus3 today releases the 2022 edition of our annual review of the automotive sector’s digital, campaign.
WhitepapersSophus3 Briefing paper – July 2021 Maintaining digital analytics for car brands within new privacy and consent frameworks What is happening? A combination of changes is upending.
A 13-page whitepaper exploring how automotive retail can adapt to ecommerce and changing buyer expectations, published alongside the 2021 Digital Summit.
Sophus3’s annual review of the digital automotive year: how Covid-19 changed website traffic, devices, advertising and registrations in 2020, and the outlook for 2021.
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