ResearchGetting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Research sources
Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Research
ResearchThe transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
ResearchUsing data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.
ResearchAutomotive digital in 2024: the engagement challenge
Our webinar examined engagement, ecommerce readiness and the growing digital presence of Chinese brands.
ResearchVideo: Is the marketing funnel destroying customer experience?
Sophus3’s Head of Insight, Patrick Fuller, says prioritising customer experience is key to car brands making a success of their ecommerce channels Transcript: “As the…
ResearchVideo: Is your market ready for auto ecommerce?
Scott Gairns describes the assistance that the Ecommerce Readiness Index provides to car brands developing direct-to-consumer retail channels Transcript: “The car…
ResearchVideo: Which automotive markets are growing in digital?
View Video: Which markets are growing in digital? In this latest extract from Sophus3’s Automotive Digital Summit 2023 Scott Gairns examines the differences in car-buyer…
ResearchVideo: What works best in automotive ecommerce?
View Video: Sophus3 Digital Automotive Summit 2023Car brands are approaching ecommerce in different ways, but what does the data tell us about best practice? In this…
ResearchDigital Car Buyer in Numbers 2023
Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.