AnalyticsAre your analytics adding business value?
Three questions from Sophus3 about connecting website measurement with the decisions automotive teams make.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Research sources
Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Analytics
ResearchVideo: Is the marketing funnel destroying customer experience?
Sophus3’s Head of Insight, Patrick Fuller, says prioritising customer experience is key to car brands making a success of their ecommerce channels Transcript: “As the…
ResearchVideo: Is your market ready for auto ecommerce?
Scott Gairns describes the assistance that the Ecommerce Readiness Index provides to car brands developing direct-to-consumer retail channels Transcript: “The car…
Market IntelligenceVideo: What are the digital capabilities of the Chinese car brands entering Europe?
View Are Chinese Brands Becoming More Digita In this latest episode from Sophus3’s Automotive Digital Summit 2023 we share unique research and insight into the digital…
ResearchVideo: Which automotive markets are growing in digital?
View Video: Which markets are growing in digital? In this latest extract from Sophus3’s Automotive Digital Summit 2023 Scott Gairns examines the differences in car-buyer…
ResearchVideo: What works best in automotive ecommerce?
View Video: Sophus3 Digital Automotive Summit 2023Car brands are approaching ecommerce in different ways, but what does the data tell us about best practice? In this…
ResearchDigital Car Buyer in Numbers 2023
Sophus3’s annual research examines audiences, engagement and ecommerce through its collaborative automotive data.
Market IntelligenceHow digital were Chinese challenger brands?
The second briefing paper provides a baseline for understanding how new entrants’ European websites have evolved.
Challenger BrandsChinese auto brands coming to Europe: full report
Sophus3 examined the strategy behind Chinese automotive brands entering Europe, with EVs, pricing power and measured market expansion central to the picture.