Case StudySabio: connecting streamed-TV audiences with automotive behaviour
Combining App Science audience targeting with Sophus3’s automotive attribution gives teams a clearer view of post-exposure engagement.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Research sources
Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Case StudyAttributionNew partnership reveals TV’s impact on automotive
Sophus3 and Sabio bring targeting and automotive measurement together to examine what happens after streamed-TV exposure.
AttributionSophus3 shortlisted for the AOP Digital Publishing Awards
Our ITV and Carwow attribution partnership has been shortlisted in the AOP Awards research category.
Research10 ways to get your auto website right
Our webinar’s practical message: simplify around customer needs and measure the outcomes your business actually values.
EV IndexEV research surges as fuel costs rise
March’s rise in electric-car research coincided with higher petrol and diesel prices across Europe.
AI & SearchWhy AI is not replacing auto brand sites, yet
Traffic recovered after an early decline associated with AI-assisted search. Brand websites still have a role, but that role deserves examination.
ResearchWhat is an auto site really for in 2026?
Lead generation, research or brand affinity? Different priorities are producing very different automotive websites.
ResearchApp analytics, part three: make reporting useful
The final step in our Zapmap series: turn reliable tracking into reports that help people make decisions.
Case StudyZapmap: app analytics built around the product team’s questions
Zapmap’s product team wanted analytics it could act on. Sophus3 agreed the business goals first, repaired and validated the app tracking, then built Looker Studio reporting around the decisions the team makes.