Media attribution for automotive publishers

Increase revenues by proving how effective your ads are

Prove what automotive audiences do after ad exposure, from brand-site visits to configurations and enquiries.

We securely match your in-market visitors to your advertisers’ websites, tracking visits, configurations and test-drive enquiries to show what advertising changes in the automotive buying journey.

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FOLLOW THE FULL JOURNEY

Ad exposure

Buyer behaviour

Measured impact

Visits · Configurations · Test-drive enquiries

Illustrative measurement journey

Measure the full automotive buying journey, not only the last click

Last-click rewards the final touchpoint and ignores everything that led the buyer there. Full-funnel measurement captures the non-linear journey across ads, review sites, marketplaces and visits to the car brand’s site.

What our media attribution tool delivers

Increased yields based on validated performance and unique buyer insight
Detailed post-exposure analysis using secure matching within the agreed data scope
Behaviour comparison of ad-exposed vs non-exposed users
Intent-led metrics, including propensity to buy and brand consideration
Macro platform trends and unique campaign benchmarking

See how it works ↓

How it works

Match ad exposure to subsequent automotive behaviour

Four secure measurement steps connect exposure with visits, configurations and enquiries.

Exposure

Ad campaigns delivered in your expert content environments.

Tagging

Sophus3 tags on your client’s website capture granular behaviour.

Matching

Secure matching connects eligible exposure data with subsequent site interaction within the agreed data scope.

Attribution

Compare the automotive actions that follow ad exposure using a consistent engagement model.

20+ years

of proven success partnering with the automotive industry on analytics and customer engagement

Data permissions, matching scope, comparison groups and measurement definitions are agreed for each engagement.

Read our measurement approach →

Measure automotive campaign impact beyond clicks and impressions

Use in-depth reports and campaign benchmarks to understand what exposed audiences do next.

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Measure automotive campaign impact with post-exposure buyer behaviour

Use independent post-exposure evidence to strengthen advertiser conversations and improve campaign value.

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