01
Exposure
Ad campaigns delivered on TV and online.
Media attribution for automotive brands
Understand whether your TV and digital ads are working
Measure what exposed car buyers do next, from brand-site visits to configurations and enquiries, independently of the media seller.
Using our proprietary technology, we securely match your in-market visitors to streamed TV and online advertising, analysing visits, configurations and test-drive enquiries to show what advertising changes in the automotive buying journey.
FOLLOW THE FULL JOURNEY
Ad exposure
Buyer behaviour
Measured impact
Visits · Configurations · Test-drive enquiries
Illustrative measurement journeyIdentify which ads lead to automotive research, configuration and enquiries
Traditional attribution relies on clicks or last-touch models, which ignore buyer intent. Car buyer journeys are non-linear, with customers interacting with ads, review sites and marketplace platforms long before visiting a brand site. Sophus3 gives those interactions a consistent automotive measurement standard.
What our media attribution tool delivers for your business
- Clarity on the relationship between ad spend and buyer actions
- Detailed post-exposure analysis using secure matching within the agreed data scope
- Intent-led metrics, including propensity to buy and brand consideration
- Validated attribution performance and unique buyer insight
- Behaviour comparison of ad-exposed vs non-exposed users
- Macro platform trends and campaign benchmarking
How it works
Match ad exposure to subsequent automotive behaviour
Four secure measurement steps connect exposure with visits, configurations and enquiries.
02
Tagging
Sophus3 tags deployed across your website capture behaviour.
03
Matching
Secure matching connects eligible exposure data with subsequent site interaction within the agreed data scope.
04
Attribution
Compare the automotive actions that follow ad exposure using a consistent engagement model.
20+ years
of proven success partnering with the automotive industry on analytics and customer engagement
TRUSTED BY LEADING AUTOMOTIVE BRANDS
Data permissions, matching scope, comparison groups and measurement definitions are agreed for each engagement.
Read our measurement approach →Measure automotive campaign impact beyond clicks and impressions
Use in-depth reports and campaign benchmarks to understand what exposed audiences do next.
Talk to Sophus3Measure automotive campaign impact with post-exposure buyer behaviour
Use post-exposure behaviour to understand campaign impact and improve the next media plan.