Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
AttributionA record number of car brands have signed up for Auto Match, the smart attribution partnership between ITV, Carwow and Sophus3. Twelve months of campaigns show what streamed TV viewers do next.
AttributionSport out-performed every other TV genre for driving response to car brands, our client webinar with ITV revealed. But sponsorship builds value over time, not as a direct sales channel.
AttributionA big sponsorship moment does not always produce a bigger digital audience. Hyundai’s World Cup performance shows why context matters.
AttributionOur estimate puts World Cup automotive spending at €30 per European new-car intender reached, not per fan, sale or converted customer.
AttributionA night to recognise the people behind Auto Match, our shortlisted automotive attribution partnership with ITV and Carwow.
AttributionBetter measurement can give automotive brands more confidence to invest in creative TV advertising.
AttributionSophus3 and Sabio bring targeting and automotive measurement together to examine what happens after streamed-TV exposure.
AttributionOur ITV and Carwow attribution partnership has been shortlisted in the AOP Awards research category.
AttributionOur award entry brings together ITVX audiences, Carwow data and Sophus3 measurement of post-advertising behaviour.
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