ResearchHow to put the ‘human’ into auto ecommerce
Tuesday 7th June 2022 | The second video in our 2022 Automotive Summit focuses on ecommerce, direct from the state-of-the-art virtual showroom facility at Volkswagen…
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Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
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Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
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ResearchWhite paper: Digital Car Buyer in Numbers 2022
Download the Digital Car Buyer in Numbers 2022 Thursday 31st March 2022 | Sophus3 today releases the 2022 edition of our annual review of the automotive sector’s…
ResearchEurope’s car brands are sleep-walking into historic levels of marketing inefficiency
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency The latest analysis from automotive digital specialists Sophus3 suggests car brands…
ResearchWhat automotive can learn from other sectors in digital
Sophus3 Quarterly Insights Event Q4: What automotive can learn from other sectors In this edition we talk with Marketing Strategist DeLu Jackson who spent many years in…
ResearchHow to navigate privacy without compromising your analytics
Sophus3 Briefing paper – July 2021 Maintaining digital analytics for car brands within new privacy and consent frameworks What is happening? A combination of changes is…
ResearchRethinking car buying in the ecommerce age
A Sophus3 study of how well car brand websites in Europe’s ‘Big 5’ markets support buyers who want to purchase online.
ResearchThe Digital Car Buyer in Numbers 2021
Sophus3’s annual review of the digital automotive year: how Covid-19 changed car-buyer behaviour in 2020, and what the industry faced in 2021.