Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
AnalyticsSophus3 analysis found that stricter consent implementations could make up to 40% of automotive website traffic disappear from conventional tracking, undermining campaign and journey measurement.
EV IndexA Sophus3 research video explores the barriers between interest in electric vehicles and adoption.
EV IndexOverview The first quarter of 2024 saw the largest decline in the measurement of EV readiness in the Big 5 European markets recorded since Sophus3 commenced publication…
Market IntelligenceSophus3’s 2024 review of safety rankings challenged outdated assumptions about challenger brands.
ResearchOur webinar examined engagement, ecommerce readiness and the growing digital presence of Chinese brands.
Challenger BrandsSophus3 tracked the rapidly expanding European footprint of Chinese automotive brands, their digital capabilities and their early audience share.
EV IndexOverview At the end of the last quarter we made some changes to the methodology by which we calculate elements of the EV Index. We detail the refinements below which are…
Case StudyA 12-month ecommerce transformation programme for a leading European car brand: 20 markets, 250 people from leadership to market teams, all working from their own performance data.
Market IntelligenceChinese brands entering Europe are facing a familiar challenge in mature automotive markets: what to call their cars. The majority are resorting to the reliable, if…
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