EV IndexEV Index Q4 2024: a more positive finish
All five major European markets improved their overall readiness scores, although important differences remained.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
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Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
EV Index
Market IntelligenceMeasuring the impact of Jaguar’s rebrand
Sophus3 website-audience data showed a large spike in interest after Jaguar unveiled its new identity and Type 00 concept.
EV IndexEV Index Q3 2024: waiting for affordable electric cars
The third quarter showed how uneven consumer interest could hold back progress despite improvements elsewhere.
ResearchSophus3 at the Paris Motor Show 2024
Join Sophus3’s insight team at the 2024 edition of the Mondial de l’Auto – Paris for a tour of the latest products and innovations For more digital auto customer…
ResearchGetting automotive ecommerce right with Rockar’s Martin Sewell
Why a smooth checkout is only one part of a successful car-buying experience.
EV IndexEV Index 2024 Q2: approaching a crisis point
Overview After a dismal start to 2024—with the measurement of EV readiness falling dramatically in the big 5 markets during the first quarter—there were signs of…
Challenger BrandsVideo: Chinese brands expand their digital footprint in Europe
Sam Robson, Digital Analyst at Sophus3, discusses the mixed fortunes of Chinese car brands entering Europe and how quickly their digital presence has grown.
ResearchThe transactional user journey: help car buyers make progress
Explore Sophus3’s research on designing automotive journeys around what customers need to accomplish.
ResearchUsing data to develop automotive digital strategies
Sophus3 examines how evidence about buyer behaviour can guide automotive digital strategy.