AttributionSophus3 partners with ITV and Carwow to reveal true effect of TV ads
Auto Match connects ITVX ad exposure with subsequent behaviour on client websites and Carwow, providing independent evidence of marketing impact.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Research sources
Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
Attribution
EV IndexEV Index 2025 Q2: time to address the second-hand market
The Sophus3 EV Index improved in most tracked markets, but the used-EV market emerged as a major constraint on wider adoption.
AI & SearchGood measurement is key to understanding AI
AI-assisted search is changing automotive discovery, making rigorous measurement essential before brands decide how to respond.
EV IndexEV Index 2025 Q1: Europe’s EV acceleration
The Q1 2025 EV Index found signs of improving affordability and choice, while significant differences in consumer interest remained across Europe.
ResearchCarwow and Sophus3: a wider view of the buying journey
A research partnership connects insight across Carwow, Auto Express, Driving Electric and Evo.
ResearchDriving decisions: how car buyers use reviews to make their choice
Research with Haymarket, Autovia and Bauer analysed millions of interactions to understand how automotive media influences the purchase journey.
Market IntelligenceIs there an ‘Elon effect’ on car shoppers?
A historical analysis separates attention around Tesla’s CEO from the brand’s longer-term sales trajectory.
Market IntelligenceWhat are the game-changers in automotive digital 2025?
Sophus3 data showed a sharp rise in the use of vehicle stock locators as brands adapted to a market where supply again exceeded demand.
Market IntelligenceFive new participants join eDataXchange automotive digital competitor benchmarking
BYD UK, GWM, XPENG UK, Subaru UK and Isuzu UK joined eDataXchange automotive digital competitor benchmarking in this 2025 update.