AI & SearchWhich auto brands are getting AI right?
A recap of our June webinar: understanding automotive AI performance starts with looking beyond your own organisation.
Automotive research and analysis
Research from automotive dataand live measurement work
Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
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Automotive benchmarks, measurement studies and case studies
Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
AI & Search
AI & SearchHow MG is punching above its weight in AI
Our UK April comparison shows why challenger-brand visibility in AI can look very different from website audience share.
AttributionSophus3 celebrates at the AOP Digital Publishing Awards
A night to recognise the people behind Auto Match, our shortlisted automotive attribution partnership with ITV and Carwow.
AI & SearchCar buyers want transparency when talking to AI
Our client survey points to the importance of clear AI labelling, but these are executives’ views, not a direct survey of car buyers.
AI & SearchWe are not getting AI right, admit automotive brands
An anonymous client survey found low confidence in AI readiness, with leadership and role definition emerging as key challenges.
AI & SearchWhich auto brands are matching AI with traditional digital?
Hyundai’s UK performance illustrates how AI visibility and website audience share can point in different directions.
Market IntelligenceIs Jaecoo a value brand, or premium?
Cross-shopping data challenges familiar brand boundaries. Jaecoo is attracting attention from audiences established brands may consider their own.
EV IndexAffordability remains a barrier to EV adoption
Our spring EV Index analysis shows why stronger interest and better charging do not automatically make electric cars affordable.
AttributionIs streamed TV about to make car advertising interesting again?
Better measurement can give automotive brands more confidence to invest in creative TV advertising.