Explore analysis drawn from eDataXchange automotive digital competitor benchmarking, media attribution, EV Index research, AI visibility and automotive customer-journey projects.
Explore the research library →Go deeper with eDataXchange automotive digital competitor benchmarking, EV Index reports, summit recordings, media measurement and automotive client work.
How to build a measurement framework for an automotive brand or model campaign: seven steps, a worked example and a pre-launch checklist, drawn from more than twenty years of measuring car-buyer behaviour.
AttributionA record number of car brands have signed up for Auto Match, the smart attribution partnership between ITV, Carwow and Sophus3. Twelve months of campaigns show what streamed TV viewers do next.
AI & SearchChinese brands' share of AI visibility in the UK has jumped from around 15% to almost 25%. They now attract one in ten visits to car brand websites.
AttributionSport out-performed every other TV genre for driving response to car brands, our client webinar with ITV revealed. But sponsorship builds value over time, not as a direct sales channel.
ResearchSix questions to agree before commissioning a campaign study, website audit or competitive benchmark.
AttributionA big sponsorship moment does not always produce a bigger digital audience. Hyundai’s World Cup performance shows why context matters.
Market IntelligenceComparing digital audiences with UK registrations across 15 brands reveals why traffic volume is only part of the story.
AttributionOur estimate puts World Cup automotive spending at €30 per European new-car intender reached, not per fan, sale or converted customer.
EV IndexQ2 2026 brought stronger EV research across the EU5. Germany led the rise in consumer interest, while affordability remained a crucial test.
EV IndexGermany, France and the UK improved as more buyers researched electric vehicles. Affordability still separates interest from readiness.
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