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Analysis of millions of digital interactions across Carwow Group's multiple platforms will identify critical points in the buying journey
We are proud to announce our 2025 partnership with a superpower of the UK automotive media, the Carwow Group. Our insight team will draw on Carwow’s rich audience data across its multiple brands, including Carwow, Auto Express, Driving Electric and Evo, with deep-dives into the customer journey across all stages of the buying process.
Sophus3 founded the automotive digital benchmarking platform, eDataXchange, more than 20 years ago and specialises in quantitative measurement of customer behaviour across more than 20 car brands. The Carwow study will build on successful projects with UK media brands during 2024, which analysed hundreds of millions of visitor interactions to pinpoint the role of quality content, advertising and commercial partnerships.
Watch this space to hear more about the Carwow partnership and what it means for driving engagement, customer experience and conversions.
You can learn more about the eDataXchange project here.
To find out more about how we help car brands achieve digital excellence please reach out through our contact page.
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