Accelerate your digital performance with our award-winning coached workshops and online training, all based on real-world data.
- Coached workshops and online training across multiple markets
- Effective at delivering a customer-direct strategy
- Uses real-world data from 23 car brand websites
- Best practice insights tailored to your business objectives
- Proven, whole-team approach designed to remove silos
Insight and best practice
Capability building
Coached learning
Permanent change
OUR METHODOLOGY
Six steps to prepare your teams for a digital future
Our proven methodology is based on billions of real-world customer datapoints
1/
Where is the market team and leadership now?
Understand current digital marketing processes, tools, know-how and barriers.
2/
Digital performance analysis
How well are your teams performing by market compared with the competition?
3/
Where does the market leadership want to get to?
Our approach ensures that each market receives a customised experience based on its individual needs.
4/
Personalized online learning modules and coaching programme
Our award winning online training programme gives all participants a shared understanding of the digital landscape. We then provide moderated workshops to develop an effective team approach.
5/
Systemic market team coaching workshops
Our workshop programme can be in-person or virtual and is typically phased over nine months. The systemic approach to learning ensures that change is achieved in a measurable way.
6/
Transition to new digital processes
The workshops are designed to provide practical outputs in digital strategy and process. It gives participants the tools to optimise their marketing performance.
***MOBILE / TABLET VERSION***
1/
Where is the market team and leadership now?
Understand current digital marketing processes, tools, know-how and barriers.
2/
Digital performance analysis
Regionalised analysis of market performance before/after achieving your pivot to digital.
3/
Where does the market leadership want to get to?
Assessment and alignment with senior stakeholders on areas of focus and goals for their market.
4/
Personalized online learning modules and coaching programme
The programme is adapted to the needs of each market in terms of focus and content, and based on the initial assessment.
5/
Systemic market team coaching workshops
The workshops will be delivered throughout the year, with a customised online lesson plan for each module.
6/
Transition to new digital processes
The alignment, planning and output of the workshops becomes the foundation of your team’s transition to improved digital performance.
Sustaining the transition
Our objective is to equip your teams with a set of tools that achieves sustainable change. The process of collaboration, delivered in our systemic framework, breaks down silos and results in significant gains in efficiency.
Case study:Leading European car brand
12-month programme helped one of world’s biggest car makers to develop effective approach to digital marketing
Ecommerce transformation programme
20 European markets
250 participants
‘Whole team’ approach including CEOs
- Online learning and coached workshops delivered by our automotive specialists
- Mix of roles and functions, from CEOs to marketing teams
- Full suite of insight including unique data and analysis
- Learning based on real-world challenges, not just theory
Competitor insights
Join the unique community of brands that pools data to fully understand their market position, and how car buyers behave online.
- A 360˚ view of collaborative brand data
- Data aggregated from all sources
- Set KPIs, performance reporting and expert insights
- Understand your position in the market
- Learn how today’s shoppers are buying online