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Latest

12.08.2026


EV Index: Germany sees record EV interest

Government incentives have turbocharged consumer interest in biggest EU market

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12.05.2026


Is streamed TV about to make car advertising interesting again?

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09.03.2026


Where is your brand losing out in AI search?

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04.02.2026


Record numbers researching new EVs

The latest EV Index suggests a sluggish used EV car market is stalling adoption.

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03.02.2026


Donโ€™t โ€˜over-optimiseโ€™ your auto ad campaigns

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12.11.2025


EV Index latest: UK sets pace for EV adoption

The latest EV Index suggests a sluggish used EV car market is stalling adoption.

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29.10.2025


๐—ž๐—ฒ๐˜† ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—ฏ๐˜‚๐—ฑ๐—ด๐—ฒ๐˜

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14.10.2025


Sophus3 partners with ITV and Carwow to reveal true effect of TV ads

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25.07.2025


EV Index 2025 Q2: time to address the second-hand market

The latest EV Index suggests a sluggish used EV car market is stalling adoption.

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17.06.2025


Good measurement is key to understanding AI

AI assisted search threatens the visibility of auto brands. The first step is to measure its real-world impact.

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Sophus3 is a tech-enabled consultancy based in London, Berlin, Frankfurt, Barcelona and Cyprus. We help brands to optimise their ecommerce channels by utilising our fact-based insight, smart online tools and digital transformation workshops.