Sophus 3
EV Index 2024 Q4: positive indicators for the year ahead
At the end of an unsettled year, EV readiness improved in the major European markets
Measuring the impact of Jaguar’s rebrand
Jaguar's decision to rebrand and reposition itself as a maker of luxury electric cars has detonated heated debate.
EV Index 2024 Q3: the wait for affordable electric cars continues
EV uptake stalled during the quarter with consumer interest reversing most strongly in the Italian market.
Getting auto ecommerce right: in conversation with Martin Sewell, CEO Rockar Tech
How do you make a success of 'direct to consumer' in automotive? Martin Sewell of Rockar discusses some of the pitfalls car brands need to overcome.
EV Index 2024 Q2: approaching a crisis point
EV uptake slowed further in Q2 and divergence from mandated targets is now clearly a problem that manufacturers and governments will soon need to confront.
Video: Chinese brands expand their digital footprint in Europe
In this fourth video from our series ‘CX Strategies in Automotive Digital 2024’, Sam Robson reviews the ongoing progress of Chinese car brands in Europe.
Video: The Transactional User Journey
In the third video from our series ‘CX Strategies in Automotive Digital 2024’, we look at how a transactional model can be implemented within ecommerce pages to improve customer experience.
Video: Using data to develop auto digital strategies
In this second video from our series ‘CX Strategies in Automotive Digital 2024’, we examine emerging trends in online behaviour shaping the digital activities of car makers.
The data ‘black hole’ frustrating car brands’ digital teams
As data privacy measures increase, the audience that is visible is shrinking dramatically.
Video: Roadblocks to EV adoption
In this first video from our series ‘CX Strategies in Automotive Digital 2024’, we look at the challenges to car brands posed by the transition to electrification.