All automotive brands are at different stages of digital maturity.
We provide the expertise in data and analytics to help you make sense of your performance and improve business focus.
What makes us different?
We embed our experts to deliver business value from your data based on 20 years of analytics experience.
- Deep experience of all major analytics platforms
- Flexible, agile partner
- Independent of agency ecosystems
- Experienced in defining effective KPIs
- Specialists in locating and interpreting owned digital data
- Proven track record of CRM integration
One KPI
language for all
Businesses are often swamped by data. Data that’s used differently across different departments and interpreted and manipulated in different ways by different stakeholders.
This results in overlap and confusion.
We work with your stakeholders to define a set of common business objectives and then work to deliver a shared measurement strategy.
One version of the truth. Shared by all.
Our end-to-end approach
Data reporting should be mandated by a business requirement.
1
Understand your business requirements
What are your business questions?
2
Understand your data requirements
How can data answer your business questions and support your objectives?
3
Understand your tracking requirements
What tracking and process is required to achieve clarity?
4
Implementation and test
Implementation, support and testing across all digital assets
5
Reporting
Definition of reports, dashboards and insight
What is the data telling you?
6
Putting your data to work
How reporting can contribute to business performance and influence digital strategy in real time